Nutella
We spread positive energy in families to bring more optimism to the world.
With a worldwide presence and a strong marketing strategy, Nutella has became one of our partner to grow in a different way the famous brand, in the city of Dubai.
Nutella is the first Nutella F&B dedicated space, in a transient location. With a concept that breaths the brand through all its pores, from design, to menu and service, Nutella brought a playful dining space to Dubai Airports, where grown ups and young ones can sweeten their trip through the airport, whilst blurring the lines between retail and F&B.
Combining our knowledge and aspirations, we developed a Nutella outlet design insuring the unique attributes and attractiveness in our project, to bring an additional value at Dubai International Airport.
When Nutella appears, magic happens. We’ve taken an old classic and recreated traditional and loved by many dishes such as crepes and waffles, but added a few of our own. Nutella tacos anyone?
Although indulgent in its nature, each sweet dish is carefully created to not exceed a set number of calories, so it can be enjoyed by everyone.
Alongside sweet dishes, we’ve created a menu of quick, savory bites meant to be consumed on the go and specialty Nutella hot chocolate and coffee based drinks.
Why Nutella?
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Fans around the world will love the localized merchandise, t-shirts and tote bags, as well as mugs, for young and grown-ups. Take a chance and put your name on a Nutella jar, this is truly a memory which will stay with you forever.
History
Originally, Nutella® was a smart solution to a tricky problem: the shortage of cocoa supplies following World War Two. Pietro Ferrero, a pastry maker from Piedmont in Italy, ingeniously created a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. He shaped it into a loaf that could be sliced and served on bread and he named it 'Giandujot' after a famous local carnival character at the time. On May 14th 1946 the Ferrero Company was officially founded.
