Kafta, that oh-so-delicious blend of ground meat, spices and herbs, speaks to people from all walks of life. In different names and guises, in different shapes, with different sauces and breads, kafta is a humble and satisfying dish enjoyed cross culturally.
Greece, Turkey, The Balkans, Italy, The Levant, North Africa, Arabia, Iran, South Asia and even Japan have versions that are all linked through their basic premise - a minced meat mélange, flame-grilled and served up for an easy, satisfying meal.
This humble, homey dish is like a hamburger with a global personality.
The use of the Lucky Eye in our design and brand signal our friendly, playful nature.
We are there to spread a bit of food happiness with a wink and a smile. QFTA is modern, wholesome and entirely suited to the modern traveler who needs a dish that is fresh, familiar and delicious.
The Lucky Eye is auspicious,friendly and playful. It has a place in African,Indian and Mediterranean cultures and is considered a talisman that is protective. It is also interpreted as positivity, good will and intent and can be traced back 3000 years. Adding a beloved heritage symbol in a modern format creates an affinity across cultures and inspires happiness across generations.
Make your very own QFTA dish. By selecting a QFTA, a way of service and toppings and sauces of your choice every passenger will create a personalised meal.
QFTA implements a strong interactions with the traveler by offering discounts and gifts keeping the transient customers active, involved and amused with the famous #eyespyQFTA or #QFTAwinkie/
QFTA was designed in a way that immediately conveys modernism and charisma. The base materials are light smooth timber and concrete – two textures that create a sense of urbanism, ideal for the Downtown area.
A range of blue tonals, inspired by the waters of the Mediterranean, add color and interest to the design.
And energy and personality is conveyed through the blue speckled terrazzo tiles, quirky neon signs, blue glass lights and the playful Lucky Eye, which features in a variety of ways from branding to materials.
QFTA will always feature at least 4 kinds of kafta – a lamb, beef, chicken or turkey – as well as a low-fat and a vegetarian version in the form of falafel. In addition, special kaftas will feature regularly, adding dynamism and allowing us to test flavor profiles.
Once customers choose a kafta, they then choose how they would like it served. Options include our own hybrid bun – a cross between a pita and a bread roll; a classical bread wrap; gluten-free and lettuce wraps for the health conscious; or simply on a plate with sides and sauce.
As the kafta comes off the grill, the customer can then choose, from a visible passe, a selection of vegetables, condiments and sauces. Sides include shoestring fries, which can be dusted with one of three fresh seasonings; two types of fresh chopped salad and mini pots of hummus with vegetable sticks or lavash triangles for dipping. The sweet finish comes in the form of our own pre-packaged and frozen kunafa cones filled with Nutella or Rosewater Booza.